Iowa soybean group calls PETA's vegan billboard 'a new low'

PETA is putting up a billboard in Des Moines that will say: "America's Soybean Farmers Want You … to Go Vegan! Tofu: Born in China but Raised in the U.S.A." But the Iowa Soybean Association says it's not encouraging consumers to give up meat."The billboard is misleading and disingenuous," said Aaron Putze, an Iowa Soybean Association spokesman.Its efforts "to capitalize on a painful trade dispute to further its anti-meat agenda is in poor taste," he said. "It's a new low for PETA.""PETA doesn't speak for Iowa or U.S. soybean growers," Putze said.