Organic milk not good for the land, says ad watchdog
Buy a pack of organic milk and generally you feel you have done the world and the environment a service - albeit a small, litre-sized one. After all, you think, a happy cow in a grassy field is probably a good thing, environmentally speaking.Which is probably why Arla decided to say its organic milk was "good for the land" and "a more sustainable future".But the Advertising Standards Authority (ASA) said the claim was "misleading" and has banned the ad.Arla placed its ad in a local paper in November last year and someone, known simply as "the complainant", reported it to the ASA. [node:read-more:link]