Does the ‘consumer’ really want cage-free eggs?
Former McDonald’s executive, Robert Langert, said: “Quality is redefined as feeling good about the food we eat.” He said the fast food giant shifted a few years ago from an operational focus to being customer driven, and adopting the cage-free purchase pledge fits into this focus on the customer. “No one is closer to the consumer than McDonald’s,” he said. Egg producers who questioned Langert didn’t agree with his assessment of what consumers want. These egg producers cited the fact that the vast majority of U.S. [node:read-more:link]