The Blurring Line Between Big Food and Little Food
It's a curious feature of our culture that when we spell the word "Big" with a capital B, we often mean "bad." Big business. Big government. Big Ag. These Bigs aren't admiring adjectives. When we use Big like this, we are invoking our instinctive American fear of too much power being concentrated in too few hands. By contrast, in our culture little is often good. We like small business. We root for the little guy. Increasingly we buy Little Food. Never heard of it? [node:read-more:link]